Case Study:
Oak Lodge & Parc 73
Hospitality & Food Service Branding, Website, and Multimedia Campaign
Oak Lodge & Parc 73
The Work
Brand Strategy discovery workshop with leadership team
Company re-brand (naming and identity design)
Website development
SEO structure and organic content marketing
SEM, Paid & Organic Social Media Campaigns (including behavioral targeting, retargeting, display and YouTube)
Art Direction for video campaign creative
Project Management
Two long standing family owned and operated event venues, Oak Lodge and Parc 73, approached initially with a website conversion problem. Despite advertising across multiple mediums, their website was falling short of converting activity into qualified leads. Additionally, the two event venues were being marketed as two different brands with two different websites which were not getting the traffic volume or lead conversions necessary.
In order to meet their business goals, we had to rethink the brand, website and marketing tactics. Our goals and objectives were to:
- Increase qualified leads for both event venues
- Increase sales for corporate and catering clients
- Maximize spend efficiency of media budget
Through strategic branding, media planning and creative direction we not only delivered the results they were looking, but also breathed new life into a Baton Rouge staple in hospitality and events.
- LEADS MORE THAN DOUBLED each month for the first 3 months
- VALUE OF LEADS INCREASED AN AVERAGE OF 200%
- SEO rankings deliver FIRST PAGE RESULTS on all keywords
- Campaign led to the HIGHEST SALES MONTH EVER for the company
